Italian Heritage Food Products

Colameco's

BRIEF

For the Colameco's project, the objective was to develop a complete brand overhaul that establishes an elevated presence reflecting the quality, tradition, and authenticity of its Italian heritage food products. The scope required creating a new visual identity and redesigning the packaging for nine distinct SKUs, utilizing rich, classic typography and family-rooted visual storytelling to reinforce the brand's legacy and help it stand out in the competitive specialty food market.

TEAM

Employed by

Third Street Attention Agency

SCOPE OF WORK

Logo Design
Brand Identity
Digital Design
Packaging Design
Production
Photo Editing

AWARDS & NEWS

2025 American Advertising Award - Issued by CAF

2025 Packaging Design Award - Issued by GDUSA

OUTCOME

The launch of the cohesive new brand identity and updated point-of-sale materials immediately elevated the specialty food brand's retail footprint, establishing a premium and timeless presence rooted in Italian family tradition.

Propelled by the warmth of the new visual identity, the rollout of redesigned packaging across nine distinct SKUs successfully transformed the consumer experience. These artisanal touchpoints, featuring rich typography and a custom family crest, now consistently reinforce the brand's high-quality aesthetic, communicating authenticity and serving as a memorable anchor on store shelves.

Retail partners and shoppers championed the authentic new look, driving record-breaking sales and generating significant industry recognition. Spotlighting this timeless brand presence, the overhaul earned two prestigious honors, an American Advertising Award from the Chicago Ad Federation and a GDUSA Packaging Design Award, solidifying Colameco’s elevated position in the specialty food market.

Colamecos Website Post (1350 x 1080 px).png

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