Home Bakery
Whisk Fix
BRIEF
For the Whisk Fix project, the objective was to develop a complete visual identity that establishes a playful and inviting presence combining nostalgic charm with modern simplicity. The scope required creating a whimsical balance of soft and bold design elements, along with a warm, appetizing color palette and hand-drawn illustrative assets.
TEAM
Designer: Amanda Grable
Art Director: Stephanie Timmons
Director of Operations: Mollie Mello
Creative Studio: FemmeFolio Design Studio
SCOPE OF WORK
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Logo Design
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Brand Identity
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Digital Design
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Illustrations
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Promotional Products
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Event Graphics
OUTCOME
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The launch of the cohesive new brand identity and targeted social media assets immediately elevated the bakery's digital footprint, establishing a warm and instantly recognizable online presence.
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Propelled by the nostalgic new visual identity, the rollout of cozy logo marks and handmade illustrative elements successfully transformed the customer experience. These thoughtful visual touchpoints now consistently reinforce the bakery's inviting aesthetic, signaling quality and care while serving as a joyful anchor for gluten-free indulgence.
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The local market championed the handmade look, spotlighting the welcoming, non-clinical brand presence and generating significant positive feedback for the standout home bakery.
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