The Challenge- Whisk Fix launched as a new gluten-free home bakery, aiming to make allergen-friendly treats feel indulgent and joyful. With no existing visuals or messaging, it needed a complete brand identity from scratch. The biggest challenge was to avoid the typical "bland or clinical" look often tied to gluten-free brands, and instead create something warm, homemade, and inviting.

The Goal - The goal was to build a cohesive brand identity that reflected Whisk Fix’s focus. Every element had to signal quality and care, while appealing to both gluten-free eaters and general baked-good lovers.

The Approach - It began with discovery and strategy, defining the audience and desired brand tone. The creative direction focused on soft, nostalgic visuals with a handmade feel. Logo concepts combined baking tools with cozy forms, while the color palette drew from warm neutrals and buttery tones. 

The Outcome - The final identity gave Whisk Fix a warm, polished, and instantly recognizable brand. The logo and visuals helped create a consistent presence that resonated with early customers and local followers. Post-launch, the brand saw strong engagement on social media and positive feedback. With a clear identity in place, Whisk Fix is positioned as a standout gluten-free bakery with heart and ready to grow.