Whisk Fix

Home Bakery

I was the Lead Graphic Designer of the team that developed Whisk Fix, a playful and inviting gluten-free home bakery brand that successfully combines nostalgic charm with modern simplicity.

I defined the visual identity, creating a whimsical balance of soft and bold elements. I developed the color palette to evoke a warm and appetizing atmosphere. Also, I created the key illustrative elements, such as hand-drawn whisks, cookies, and baking tools. They add a personal, homemade touch and reinforce the brand's promise of gluten-free indulgence.

Programs

Adobe Illustrator

Adobe Photoshop

Procreate

Canva

Contributors

Stephanie Timmons

Mollie Mello

FemmeFolio Design Studio

Socials

Website

Instagram

The Project

Logo Design

Brand Identity

Digital Design

Illustrations

Promotional Products

Event Graphics

The Process

Moodboard, Mascot Design

The Approach

Logo Suite, Color Palette, Typography, Graphics, Patterns, Photo Treatment, Style Guide

The Outcome

Brand Presence, Stationery Suite, Promotional Products, Event Graphics

The Challenge- Whisk Fix launched as a new gluten-free home bakery, aiming to make allergen-friendly treats feel indulgent and joyful. With no existing visuals or messaging, it needed a complete brand identity from scratch. The biggest challenge was to avoid the typical "bland or clinical" look often tied to gluten-free brands, and instead create something warm, homemade, and inviting.
The Goal - The goal was to build a cohesive brand identity that reflected Whisk Fix’s focus. Every element had to signal quality and care, while appealing to both gluten-free eaters and general baked-good lovers.
The Approach - It began with discovery and strategy, defining the audience and desired brand tone. The creative direction focused on soft, nostalgic visuals with a handmade feel. Logo concepts combined baking tools with cozy forms, while the color palette drew from warm neutrals and buttery tones.
The Outcome - The final identity gave Whisk Fix a warm, polished, and instantly recognizable brand. The logo and visuals helped create a consistent presence that resonated with early customers and local followers. Post-launch, the brand saw strong engagement on social media and positive feedback. With a clear identity in place, Whisk Fix is positioned as a standout gluten-free bakery with heart and ready to grow.