Skincare
Modern Alchemy
BRIEF
For the Modern Alchemy project, the objective was to develop a minimalist brand identity that establishes a clean, modern presence reflecting the natural sophistication of a premium, eco-conscious skincare line. The scope required crafting the visual language across packaging and promotional materials, utilizing an earthy color palette and abstract line work.
TEAM
Designer: Amanda Grable
Art Director: Stephanie Timmons
Director of Operations: Mollie Mello
Creative Studio: FemmeFolio Design Studio
SCOPE OF WORK
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Logo Design
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Brand Identity
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Digital Design
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Packaging
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Product Mockups
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Photo Editing
OUTCOME
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The launch of the cohesive new brand presence and striking product imagery immediately elevated the skincare line's visual footprint, establishing a serene, clean, and highly sophisticated online experience.
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The beauty market championed the refined new look, spotlighting the elegant, eco-conscious brand presence and generating significant buzz for the skincare line. By seamlessly blending grounded earthy tones with contemporary minimalism, the resulting identity solidifies Modern Alchemy as a standout, premium offering in the modern beauty space.
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