Grass-Fed Beef

SunFed Ranch

BRIEF

For the SunFed Ranch project, the objective was to develop a full-scale brand transformation that establishes a cohesive, high-quality presence redefining the brand across nearly every consumer touchpoint. The scope required creating the overarching brand identity, packaging, and print collateral, alongside digital assets including paid media banners, presentations, and website graphics.

TEAM

Employed by

Third Street Attention Agency

SCOPE OF WORK

Logo Design
Brand Identity
Illustrations
Digital Design
Packaging
Product Mockups
Paid Media Banners
Presentation Design
Website Design
Promotional Products
Photo & Video Production
Photo Editing

AWARDS & NEWS

Standing Out On Shelf

Package Redesign

All Beef. No Bull. Campaign

SunFed Website

OUTCOME

The launch of the cohesive new brand identity and the bold "All Beef. No Bull." digital campaign immediately elevated the ranch's digital footprint, establishing a transparent and highly engaging online presence that drove an astonishing 21,672% increase in year-over-year social engagement.

Propelled by the comprehensive new visual system, the rollout of redesigned packaging across more than 25 distinct SKUs successfully transformed the consumer experience. These tailored physical touchpoints now consistently reinforce the brand's commitment to 100% grass-fed quality, communicating a clear message and serving as a high-impact anchor on retail shelves.

Consumers and major retail partners championed the refreshed look, driving sold-out SKUs, increased reorders, and expanded shelf space. Spotlighting this transparent, no-nonsense brand presence, the successful overhaul generated significant market momentum, solidifying SunFed Ranch as a breakout leader in the competitive beef category while building lasting consumer loyalty.

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