Hot Sauce
Good Fire Co.
BRIEF
Good Fire Co. is a fresh, approachable hot sauce brand built on the belief that great flavor is meant to be shared. This project required a complete visual identity across packaging and e-commerce to position the sauce as a bold, premium staple for everyday kitchens.
TEAM
Designer: Amanda Grable
Art Director: Stephanie Timmons
Director of Operations: Mollie Mello
Creative Studio: FemmeFolio Design Studio
SCOPE OF WORK
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Logo Design
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Brand Identity
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Illustrations
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Digital Design
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Packaging Design
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Photo & Video Production
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Amazon A+ Content
OUTCOME
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Propelled by an energetic visual system of vibrant greens and custom fire and pepper iconography, the brand successfully balances bold, fiery energy with premium simplicity. The cohesive packaging and digital assets seamlessly translate its authentic Mexican culinary roots into a modern, accessible aesthetic.
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Built around the core belief that great flavor is meant to be shared, the ingredient-forward design clearly communicates freshness and everyday versatility. This fresh, ownable identity perfectly positions Good Fire Co. as a vibrant staple designed for real kitchens, real meals, and communal gatherings.
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