One Of Us
Women's Sports Bar
As Lead Designer for this project, I crafted the graphic visuals of the powerful new brand identity. My contributions included creating a refreshed logo suite, a comprehensive iconography system, custom illustrations, social media templates, booth graphics, and unique merchandise concepts. This new brand system successfully positioned the bar as a movement that embraces inclusivity, energy, and empowerment. It establishes a vibrant and welcoming space where women's sports take center stage.
The rebrand resulted in a 319% increase in followers, a 100% boost in engagement, funding to open a bar and a Graphic Design Award. This elevated look and feel solidified One of Us as the go-to destination for passionate fans, inclusive conversations, and unforgettable game-day experiences.
Programs
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Procreate
Canva
Award
Issued by GDUSA
The Project
Logo Design
Brand Identity
Illustrations
Digital Design
Social Media
Promotional Products
Event Graphics
Environmental Design
Photo Editing
The Process
Moodboard, Logo Roughs
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The Approach
Logo Suite, Color Palette, Typography, Iconography, Graphic, Patterns, Brand Book, Style Guide
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The Outcome
Brand Presence, Social Media, Event Graphics, Environmental Graphics, Promotional Products
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Follower Growth - After the rebranding launch, its social media following grew from just 400 followers to nearly 3,500.
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Post Engagement - The brand saw a 100% increase in post engagement. This surge reflects the effectiveness of the new branding, designs and engaging content.
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Watch Parties - Since the rebrand, the Watch Parties have drawn packed crowds, sparked meaningful connections, and brought in a wave of new loyal fans.
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Press Mentions - Local news outlets have boosted brand engagement by spotlighting the new branding and generating buzz around the upcoming women’s sports bar.
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