Women's Sports Bar
ONE OF US
BRIEF
"One of Us" is a pioneering sports movement dedicated to putting women’s sports on center stage. This project required a full brand identity to transition the brand from pop-up events into a powerful, community-driven sports bar.
TEAM
Designer: Amanda Grable
Art Director: Stephanie Timmons
Director of Operations: Mollie Mello
Creative Studio: FemmeFolio Design Studio
Photographer: Cate Batchelor
SCOPE OF WORK
-
Logo Design
-
Brand Identity
-
Illustrations
-
Digital Design
-
Ongoing Social Media Support
-
Promotional Products
-
Event Graphics
-
Environmental Design
-
Photo Editing
OUTCOME
-
Social media presence skyrocketed from a baseline of just 400 followers to over 16,000 following the rebrand launch.
-
Propelled by the rebranding's momentum and subsequent funding, "One of Us" successfully transitioned from hosting pop-up watch parties to opening a permanent, brick-and-mortar sports bar. The physical venue now consistently draws packed crowds, fosters meaningful community connections, and serves as the ultimate inclusive game-day destination.
-
Local news outlets championed the mission-driven rebrand, spotlighting the dynamic new visual identity and generating significant regional buzz around the permanent women's sports bar.
.jpg)
.jpg)
.jpg)
