Real Estate
Pelayo
BRIEF
For the Pelayo Real Estate project, the objective was to develop a complete brand identity that establishes a clean, highly professional presence communicating trust and a deep sense of place. The scope required creating a custom, signature-based logo representing the owner, along with a core color palette and supporting visual assets.
TEAM
Designer: Amanda Grable
Art Director: Stephanie Timmons
Director of Operations: Mollie Mello
Creative Studio: FemmeFolio Design Studio
SCOPE OF WORK
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Logo Design
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Brand Identity
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Digital Design
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Ongoing Social Media Support
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Presentation Design
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Website Design
OUTCOME
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The launch of the newly designed website and targeted social media assets immediately elevated the firm's digital footprint, establishing a cohesive and highly professional online presence.
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Propelled by the sophisticated new visual identity, the rollout of a premium stationery suite and curated promotional products successfully transformed the in-person client experience. These tactile touchpoints now consistently reinforce the firm’s aesthetic, fostering deep client trust and serving as a memorable anchor during real estate transactions.
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The local market championed the refined look, spotlighting the clean, ocean-inspired brand presence and generating significant regional recognition for the modernized real estate firm.
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