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Pelayo Real Estate

Real Estate and Property Management

I was the Lead Designer responsible for developing the complete brand identity for Pelayo Real Estate. This project included the comprehensive creation of the company’s logo, which is the owner's signature, as well as defining its core color palette and visual assets. The resulting identity is both clean and highly professional.

 

Drawing inspiration from the tactile quality of textured architecture and the serene aesthetic of the ocean. This blend ensures the brand communicates trust, sophistication, and a deep sense of place. 

Programs

Adobe Illustrator

Adobe Photoshop

Procreate

Canva

Palm Leaf Shadows

The Project

Logo Design

Brand Identity

Digital Design

Social Media

Presentation Design

Website Design

The Process

Moodboard, Logo Roughs

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The Approach

Logo Suite, Color Palette, Typography, Graphics, Patterns, Photo Treatment, Style Guide

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The Outcome

Brand Presence, Social Media, Stationery Suite, Promotional Products, Website

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PRE_Brochure.jpg
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PRE_Dividers-11.png
FF Social - PRE Logo Reveal (1).jpg
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Beige Texture
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