One Of Us
Women's Sports Bar
This project boasts a bold new identity, refreshed visuals, and a dynamic digital presence, amplifying what makes One of Us more than just a bar—a movement.
This transformation ensures it remains the go-to destination for passionate Women's Sports fans, inclusive conversations, and unforgettable game-day moments.
The Project
Brand Identity
Logo Design
Iconography
Illustrations
Merchandise
Programs
Adobe Illustrator
Adobe Photoshop
Procreate
Canva
.jpg)
"We Want A Bar That Doesn't Have Sticky Floors."
Metrics Of Growth
-
Follower Growth - After the rebranding launch, its social media following grew by an impressive 319%—rising from just 400 followers to nearly 2,000.
-
Post Engagement - The brand saw a 100% increase in post engagement. This surge reflects the effectiveness of the new branding, designs and engaging content.
-
Watch Parties - Since the rebrand, the Watch Parties have drawn packed crowds, sparked meaningful connections, and brought in a wave of new loyal fans.
-
Press Mentions - Local news outlets have boosted brand engagement by spotlighting the new branding and generating buzz around the upcoming women’s sports bar.