Indiana University
Arts Analytics
BRIEF
For the Arts Analytics project, the objective was to develop a refined and functional aesthetic for a data intelligence initiative helping cultural organizations understand audience behavior and engagement. The scope required creating a clean, minimal visual system that successfully blends clarity with subtle visual energy. Collaborating with the Third Street team, the design utilized a restrained color palette and a strong typographic hierarchy to ensure accessible, data-driven insights and absolute clarity across all communications.
TEAM
Employed by
Third Street Attention Agency
SCOPE OF WORK
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Logo Design
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Brand Identity
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Digital Design
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Illustrations
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Website Design
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Print Collateral
OUTCOME
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The launch of the cohesive new brand identity and reimagined website immediately elevated the data intelligence initiative's digital footprint, establishing a streamlined, professional, and highly accessible online presence.
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Propelled by the refined new visual system, the rollout of a restrained color palette and motion-driven visual cues successfully transformed the user experience. These thoughtful design touchpoints now consistently reinforce the platform's authoritative yet approachable aesthetic, translating complex data into actionable insights and serving as a credible anchor for cultural leaders, funders, and researchers.
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The arts and cultural sector championed the visually compelling new look, spotlighting the modern, data-driven brand presence and generating improved engagement alongside growth in new partnerships. By seamlessly blending academic credibility with creative appeal, the resulting identity solidifies Arts Analytics as a trusted, foundational resource in the cultural space.
