The Challenge- Arts Analytics needed a brand and digital presence that could communicate complex data in a way that was both accessible and engaging to a broad audience of cultural leaders, funders, and researchers. The previous identity lacked visual clarity and did not effectively reflect the platform’s purpose as a modern, data-driven tool for the arts sector.

The Goal - The primary goal was to reimagine the Arts Analytics brand and website to reflect its core mission: making arts data understandable, actionable, and visually compelling. The design needed to support credibility in the academic and nonprofit space while appealing to a creative, culturally invested audience.

The Approach - Motion and visual cues were used to maintain focus and avoid distraction with a familiar color palette. The tone of the design was carefully balanced to feel both authoritative and approachable, aligning with the organization's dual roles in research and advocacy.

The Outcome - The rebranded Arts Analytics site now communicates its insights with clarity and purpose. It offers a professional, streamlined user experience that enhances trust and usability. The refreshed visual identity has improved engagement with target users, supported growth in partnerships, and provided a solid design foundation for expanding its resources within the arts and cultural sector.