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Arts Analytics
Data-Driven Art Metrics, Indiana University
Arts Analytics is a data intelligence initiative that helps cultural organizations understand audience behavior and engagement through accessible, data-driven insights.
Collaborating with the Third Street team, I helped develop a refined and functional aesthetic that blends minimalism, clarity, and subtle visual energy. We focused on creating a clean, minimal visual system with a restrained color palette and a strong typographic hierarchy to ensure clarity in all communications.
Programs
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Award
2026 American Advertising Award
Issued by CAF
Employee Of
Socials
The Project
Brand Identity
Illustrations
Digital Design
Website Design
Print Collateral
The Approach
Brand Style Guide, Logo Design, Color Palette, Typography, Graphics, Patterns, Imagery, Wireframe
The Outcome
Brand Presence, Website Design
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The Challenge - Arts Analytics needed a brand and digital presence that could communicate complex data in a way that was both accessible and engaging to a broad audience of cultural leaders, funders, and researchers. The previous identity lacked visual clarity and did not effectively reflect the platform’s purpose as a modern, data-driven tool for the arts sector.
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The Goal - The primary goal was to reimagine the Arts Analytics brand and website to reflect its core mission: making arts data understandable, actionable, and visually compelling. The design needed to support credibility in the academic and nonprofit space while appealing to a creative, culturally invested audience.
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The Approach - Motion and visual cues were used to maintain focus and avoid distraction with a familiar color palette. The tone of the design was carefully balanced to feel both authoritative and approachable, aligning with the organization's dual roles in research and advocacy.
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The Outcome - The rebranded Arts Analytics site now communicates its insights with clarity and purpose. It offers a professional, streamlined user experience that enhances trust and usability. The refreshed visual identity has improved engagement with target users, supported growth in partnerships, and provided a solid design foundation for expanding its resources within the arts and cultural sector.
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