One Of Us
As Lead Designer for this project, I crafted the graphic visuals of the powerful new brand identity. My contributions included creating a refreshed logo suite, a comprehensive iconography system, custom illustrations, social media templates, booth graphics, and unique merchandise concepts. This new brand system successfully positioned the bar as a movement that embraces inclusivity, energy, and empowerment. It establishes a vibrant and welcoming space where women's sports take center stage.
The rebrand resulted in a 319% increase in followers, a 100% boost in engagement, and packed watch parties that drew significant press attention. This elevated look and feel solidified One of Us as the go-to destination for passionate fans, inclusive conversations, and unforgettable game-day experiences.
The Project
Brand Identity
Logo Design
Iconography
Illustrations
Booth Graphics
Merchandise
Programs
Adobe Illustrator
Adobe Photoshop
Procreate
Canva
Award
2025 Graphic Design Award
Issued by GDUSA
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"We Want A Bar That Doesn't Have Sticky Floors."
Metrics Of Growth
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Follower Growth - After the rebranding launch, its social media following grew from just 400 followers to 3,300.
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Post Engagement - The brand saw a 100% increase in post engagement. This surge reflects the effectiveness of the new branding, designs and engaging content.
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Watch Parties - Since the rebrand, the Watch Parties have drawn packed crowds, sparked meaningful connections, and brought in a wave of new loyal fans.
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Press Mentions - Local news outlets have boosted brand engagement by spotlighting the new branding and generating buzz around the upcoming women’s sports bar.
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