The Richard L. Duchossois Foundation

The foundation was established to address complex social challenges through grants and funding for organizations in the Chicagoland area. When it came time to launch their brand, the goal was to create a visual identity that reflected their mission and impact.

Contributions included the development of the brand logo and visual identity, design of website elements, and creation of graphics for PR communications, email marketing, and presentation materials. Additional collaboration supported design elements for their new Loop offices. This work helped establish the digital and visual foundation of a philanthropic organization built to make a lasting difference.

The Project

Brand Identity

Illustrations

Iconography

Website Design

Social Media

Email Campaigns

PR Communications

Office Space Design

Programs

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Created As An
Employee Of

Third Street Attention Agency

Social

Website

"Rooted In Service. Building Through Collaboration."

Challenge And Outcome

The Challenge- The Richard L. Duchossois Foundation, dedicated to addressing complex social issues in the Chicagoland area, needed a strong brand presence to launch publicly. As a newly established foundation, they required a cohesive visual identity and digital footprint to clearly communicate their mission and values.
The Goal - The goal was to build a professional, trustworthy, and inspiring brand system that reflected the foundation’s commitment to long-term social impact, while ensuring consistency across all touchpoints from digital platforms to physical spaces.
The Approach - Our team worked together to shape every element of the foundation’s launch. With the direction of keeping things simple and bold, we brought the RLD initials to life using regal colors and subtle patterns that honored both Mr. Duchossois’s railroad business past and his Bronze Star earned in World War II.
The Outcome - The launch established a strong and lasting foundation for the brand, helping the organization communicate its mission with clarity and impact. With a cohesive identity across digital, print, and environmental design, the Richard L. Duchossois Foundation is well-positioned to build awareness, foster trust, and make a lasting difference in the Chicagoland community.